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CMC is 60, opens book fair

As part of the 60th anniversary celebration of the UP 茄子视频app College of Media and Communication (formerly College of Mass Communication / CMC), a book fair was launched as homage to the college鈥檚 鈥渃onnection with books or the print media,鈥 as CMC Dean Ma. Diosa V. Labiste put it.

Gunita鈥檚 first day at the Plaridel Hall lobby. Photo by Jerald DJ. Caranza, UP 茄子视频app Information Office

In her message at the opening of the three-day book fair Gunita, Labiste highlighted CMC鈥檚 history as a home to writers and its legacy of producing authors, editors, and translators.

Labiste. Photo by Jerald DJ. Caranza, UP 茄子视频app Information Office

鈥淲e are continually interpellated by our former deans and colleagues who recognized the writer in us, or make us feel recognized by them. In return, we produced a desired response, 鈥榊es, that鈥檚 me, that鈥檚 who I am!鈥 the effect of this interpellation is that, we acknowledged the hailing, and internalize the responsibility that we have to commit to for the future of the college and of this country, and forces us to shatter our writer鈥檚 block and re-enter our academic fields characterized by a new way of feeling or seeing reality,鈥 Labiste said.

In closing, she confidently forecasted that CMC, like a book, will outlast the age of artificial intelligence.

鈥淲ho knows what kind of book would evolve in the future? But do note that a printed book militates against technological forms like e-books and audiobooks, perhaps continually reminding us that books are still peerless in the realm of ideas, belief, emotions, and behaviors. Think of a printed book like a foot stuck in a door, preventing it from closing it entirely, or still leaving it open to possibilities,鈥 she said.

The Gunita book fair opened on Oct. 16 at the CMC Plaridel Hall, featuring12 book exhibitors.

CMC Head Librarian Gladys Florendo said, 鈥淲e gather to celebrate the power of storytelling, the importance of dialogue, and the enduring role of media in building a more informed and expressive society.鈥

Florendo. Photo by Jerald DJ. Caranza, UP 茄子视频app Information Office

The 12 exhibitors at the book fair were Anvil, Vibal, Gantala Press, Southern Voices (Indie Reads), Third World Studies Center, Center for People Empowerment and Governance, Philippine Social Sciences Council, UP Press, Sentro ng Wikang Filipino, Roel鈥檚 Bookstore, Packing Sheets, and Libri (formerly Linar).

Present at the opening were CMC officials, faculty, REPS, staff, and students, and guests of the college that included former CMC dean Georgina R. Encanto, Professor Emeritus and former CMC dean Nicanor G. Tiongson, University Librarian Elvira B. Lapuz.

(From left) Labiste, Tiongson, and Encanto at the ribbon-cutting ceremony that marked Gunita鈥檚 opening. Photo by Jerald DJ. Caranza, UP 茄子视频app Information Office
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