The 2022 national election is merely two months away. To help voters evaluate the candidates, the UP 茄子视频app Department of Speech Communication and Theatre Arts (DSCTA) launched the seven-part webinar series 鈥淧ersuasion and the Polls鈥 on March 8 on the DSCTA website and social media pages.
The webinar series feature panel discussions with UP faculty members from different departments and disciplines that explore and explain the explicit and implicit persuasive strategies employed by the presidential candidates 鈥 from their fashion style to their campaign jingle and social media posts.
鈥淧oliticians and their campaign teams no longer just rely on verbal communication to connect to the voting public. Now more than ever, their persuasive strategies involve a web of visual and sonic materials, embodied practices, and Internet-based activities that seek to cast candidates in a particular light and evoke various responses from their followers and supporters,鈥 said Prof. Oscar T. Serqui帽a Jr. of the DSCTA.
He emphasized the need for informative discussions on voter education.
鈥溾楶ersuasion and the Polls鈥 is a platform where academics in the arts and humanities can collaborate in offering insightful, systematic, and free discussions about the changing rhetorical dimensions of Philippine elections,鈥 Serqui帽a said.
According to a post on the DSCTA鈥檚 Facebook page, in the first part of the series, 鈥淭he Role of Persuasive Communication in Philippine Political Campaigns,鈥 Serqui帽a and fellow DSCTA faculty, Prof. Jose Carlo G. de Pano, PhD, discussed 鈥渁n analytical method for understanding and evaluating how politicians, their campaign teams, and their supporters deploy rhetorical artifacts and practices to achieve various ends.鈥
鈥淭he rhetorical landscape online has become so polarizing and polarized that it feels like people are just talking to their camps or echo chambers鈥 People are just expecting [others] to agree with them, but what鈥檚 being neglected in this rhetorical landscape is our capacity to inhabit the mindset or the context of the 鈥榦ther.鈥 Or even to inhabit how certain publics find so much appeal in a particular candidate that is not our candidate,鈥 Serqui帽a said.
For his part, de Pano said, 鈥淲hen we talk about persuasion and politics, we should also talk about the available platforms to different participants. It鈥檚 not just about the strategies you use or the messages you deliver, or how you construct your arguments. If you don鈥檛 have the platform that will allow you to communicate those messages effectively, it might be challenging.鈥
The episode 鈥淧olitical Campaign Jingles鈥 was presented on March 15 with Prof. Raul C. Navarro, PhD of the UP College of Music and DSCTA鈥檚 Christine Joy A. Magpayo. According to a post on the DSCTA Facebook page, they discussed the 鈥渋mportance of framing campaign jingles and music not only as products that can cultivate the popular imagination of the Filipino people but also as potent means to boost (or deflate) the status of candidates during and even beyond electoral seasons.鈥
鈥淎no nga ba ang kulturang popular [pop culture] ng Pilipinas ngayon? Once we understand it, mas madali nating maiintindihan 鈥榠yong musika bilang isang commercial enterprise. And since it鈥檚 a commercial enterprise, ang role mo ay magbenta ng produkto. Pero hindi tayo nagbebenta ng label. Hindi tayo nagbebenta ng album ngayon. Ang binebenta natin ay 鈥榠yong kandidato natin,鈥 Magpayo said.
In discussing the nature of jingles, Navarro said 鈥淸Ang] totoong jingle [ay] catchy, paulit-ulit ang mensahe, madaling tandaan, at maikli. Ang mayroon tayo ngayon ay buong kanta na may haba[ng] mula tatlo hanggang limang minuto. Karaniwang nasa estilo na rin ito ng music video o MTV na may orihinal na pakay na magbenta ng mga album ng mga recording artist. Ngayon, kasama nang binebenta ang mga pulitiko.鈥
鈥淧ersuasion and the Polls鈥 also tackled 鈥淐ampaign-related Visual Narratives鈥 (March 22) and will feature 鈥淐ampaign-related Texts鈥 (March 29), 鈥淧olitical Outfits/Attires鈥 (April 5), 鈥淕estures and Bodily Behaviors鈥 (April 19), and 鈥淧olitical Accounts on Social Media Platforms鈥 (April 26 ).
To know more about the 鈥淧ersuasion and the Polls鈥 series, visit the DSCTA website (), Facebook page (), or YouTube channel ().
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